Reply
 
Thread Tools
post #1 of 24 (permalink) Old 06-01-2018, 08:03 AM Thread Starter
Senior Member
 
Join Date: Jan 2018
Posts: 270
Ford for Food Game Contest

Ford Malaysia has just recently created an online game featuring the new Wildtrak, which allows participants to compete for weekly top scores to earn prizes. The game not only speaks to foodies and avid gamers but always allows Ford to showcase the various features and capable of the brand new Ranger. It can be played here for anyone who's interested.
Darion is offline  
post #2 of 24 (permalink) Old 06-01-2018, 03:35 PM
Senior Member
 
Join Date: Jan 2018
Posts: 324
Great way to target younger demographics which are a growing segment of vehicle buyers as older generations phase out of the market.
If it succeeds in Malaysia then odds are we will see it in bigger and more competitive markets like the US.
FoMoCoFan is offline  
post #3 of 24 (permalink) Old 06-02-2018, 12:33 PM
Senior Member
 
Join Date: Jan 2018
Posts: 286
I think we're going to see an increase in these kinds of marketing strategies by automakers. Doesn't take much to peak the interest on consumers, when you mention interactive games and free prizes. I think they should have considered offering some Ranger related awards instead of storage drives though. Buy the key design is kinda cool.
Caine is offline  
post #4 of 24 (permalink) Old 06-05-2018, 09:31 AM
Member
 
Join Date: Jan 2018
Posts: 49
I'm horrible at these games, but it does help to garner interest from a more tech savvy generation who values good food. That's why so many mom and pop cafes/restaurants are opening up these days.
RobinHood is offline  
post #5 of 24 (permalink) Old 06-06-2018, 07:58 AM Thread Starter
Senior Member
 
Join Date: Jan 2018
Posts: 270
I agree that they could have created a better prize pool, but I suppose they didn't know how much interest there would be in the game. Maybe if it sees success in Malaysia, Ford will consider offering something similar in other regions. Ford merchandise would be a better incentive imo.
Darion is offline  
post #6 of 24 (permalink) Old 06-07-2018, 05:50 PM
Senior Member
 
Join Date: Jan 2018
Posts: 324
Ford can come up with good strategies when they want to. How they launched the Ford GT was a prime example.

Here it would be great if they gave away a 1 year lease on the new Ranger because well.... who doesn't want that?
FoMoCoFan is offline  
post #7 of 24 (permalink) Old 06-08-2018, 08:52 AM
Member
 
Join Date: Jan 2018
Posts: 49
That's too high of a cost imo, especially as a weekly prize. At most you'll probably get some small paraphernalia like a shirt or a mug.
RobinHood is offline  
post #8 of 24 (permalink) Old 06-08-2018, 07:06 PM
Senior Member
 
Join Date: Jan 2018
Posts: 324
They can always include it as some higher tier prize which in most tier systems always make a big impact. When its the same thing over and over, there's little fun. I guess someone over at Ford noticed foodie culture taking off.
FoMoCoFan is offline  
post #9 of 24 (permalink) Old 06-11-2018, 08:02 AM
Senior Member
 
Join Date: Jan 2018
Posts: 286
Or they could offer a gas card/discount for a set amount of time. With these rising prices we're seeing across the country, its not exactly supportive of a new pickup purchase.
Caine is offline  
post #10 of 24 (permalink) Old 06-12-2018, 07:55 AM Thread Starter
Senior Member
 
Join Date: Jan 2018
Posts: 270
At least we are slowly starting to see hybrid systems put in place by automakers. Not only will that provide better torque off the line, but we'll also see better fuel economy in the city.
Darion is offline  
Reply

Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page



Similar Threads
Thread Thread Starter Forum Replies Last Post
2019 Ford Ranger Still Undergoing Tests Ford Ranger News 2019+ Ford Ranger News 3 06-01-2018 08:13 AM
2019 Ford Ranger Is Tough Tested Ford Ranger News 2019+ Ford Ranger News 11 05-29-2018 07:33 PM
2019 Ford Ranger Features Administrator 2019+ Ford Ranger News 5 04-10-2018 08:05 AM
Ford Ranger Takes Center Stage At CIAS Ford Ranger News 2019+ Ford Ranger News 9 02-28-2018 08:09 AM
2019 Ford Ranger Finally Debuts In Detroit Ford Ranger News 2019+ Ford Ranger News 5 01-30-2018 02:04 PM

Posting Rules  
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off

 
For the best viewing experience please update your browser to Google Chrome