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post #1 of 9 (permalink) Old 07-11-2018, 09:06 AM Thread Starter
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Ranger Raptor priced in UK

Ford has finally announced pricing for the Ranger Raptor in the UK. Arriving it early 2019, it will priced from around 40,000. Seeing as how the F150 variant was heavily criticized for being just too large for roads in the UK, Ford of Britain has been lobbying hard to get the Ranger Raptor sold on their shores. As the Ranger is already the best selling ute in the UK, a lot of interest is expected in the performance version.
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post #2 of 9 (permalink) Old 07-12-2018, 09:00 AM
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It looks like slowly the pricing is getting more reasonable, because what we initially saw in Thailand was absurd. And I believe that's where its actually being produced. They'll need to slot the Ranger Raptor under the F150 variant, which starts around $50k U.S.
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post #3 of 9 (permalink) Old 07-13-2018, 08:59 AM Thread Starter
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My guess would be that it'll be priced in the low to mid 40's in North America, though that could be a tough sell considering its not much of a price jump to the more powerful and capable F150 version. People will have to determine how much of a factor practicality is for them.
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post #4 of 9 (permalink) Old 07-13-2018, 07:13 PM
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I bet they can easily undercut the Tacoma TRD Pro which currently starts at $41,720. However of all brands to go 1:1 with Toyota, it is Ford. Still, the Tacoma has one of the best track records any pick up can have. Once optioned well, pricing won't matter as much.
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post #5 of 9 (permalink) Old 07-16-2018, 08:55 AM
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I'm really eager to see some proper head to head tests with the Ranger Raptor and its key rivals. Pricing aside I do think that Ford's midsize will prove to be more capable and enjoyable both on and off road. If Ford provides the Raptor with proper aftermarket support, that should help give it a leg up over the Tacoma.
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post #6 of 9 (permalink) Old 07-17-2018, 09:03 AM Thread Starter
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As the T6 platform is the best selling pickup in Australia, where competition is pretty severe, it should hold up well even against the Tacoma. Long term reliability is key and the new Ranger has proven itself in foreign markets over the last couple years.
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post #7 of 9 (permalink) Old 07-18-2018, 08:57 AM
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I think in Australia the main runner up to the Ranger is actually the Amarok. Though that model wont be offered in North America, VW has shown they may be interested in joining the segment with the Tanoak concept.
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post #8 of 9 (permalink) Old 07-18-2018, 03:23 PM
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Toyota is a big contender as well. They offer a product that does well globally that North American markets don't get, and that's the Hilux. In addition to that they can choose the Tacoma.
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post #9 of 9 (permalink) Old 07-19-2018, 08:59 AM Thread Starter
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The Hilux is regarded as a fantastic truck, but unfortunately I don't think it has seen the same level of improvements over the years as the Ranger. While sales continue to climb for Ford, the Hilux has remained fairly flat.
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