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post #1 of 12 (permalink) Old 08-10-2018, 09:03 AM Thread Starter
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Ford accidentally opens Ranger configurator early

Due to an accidental mishap, some early pricing information leaked out for the upcoming Ranger. A number of automotive publications we're able to grab screenshots of the options and pricing details, which suggest a starting MSRP of $24k.We also have an idea of whats included in the FX4 package. The equipment list is extensive and includes:

-E-locking Rear Axle
-Exposed front tow hooks
-Exposed steel bash plate
-Off road screen in gauge cluster
-Off road tuned suspension
-Front air dam delete
-Skid plates- fuel tank, transfer case and front differential
-Terrain management system
-Trail control
-FX4 Offroad decal
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post #2 of 12 (permalink) Old 08-13-2018, 09:04 AM
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Pretty good starting price imo, though I didn't think that the new Ranger was being offered in a regular cab? Those pictures seem to indicate otherwise..perhaps that's another reason why the configurator was pulled down.
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post #3 of 12 (permalink) Old 08-14-2018, 08:57 AM
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It's a shame that they aren't offering a standard cab, because it looks pretty good. Probably could have also brought the starting price down a bit, but $24k is more than reasonable.
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post #4 of 12 (permalink) Old 08-14-2018, 03:55 PM
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One big problem is thinning out a product too much to the point moving models might cost more than if they had less.
Ford being a leader in the pick up market is seeing information we don't have, and that's what would actually sell.
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post #5 of 12 (permalink) Old 08-15-2018, 09:00 AM Thread Starter
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So its now confirmed that the Ranger will have a starting price of $25,395. An important note is that it has the highest base price among all the current midsize trucks. Here's a breakdown of the pricing between trims. There configurator is now also live.
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post #6 of 12 (permalink) Old 08-16-2018, 09:04 AM
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Great starting price imo, though after going through the configurator, things jump up pretty quickly depending on your options. Fully spec'd the Ranger is only a little bit cheaper than the F150. Though I'm sure Ford did that on purpose.
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post #7 of 12 (permalink) Old 08-18-2018, 01:29 PM
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Ford should have considered an exclusive regular cab on the base model. I feel like a lot of early interest in the new Ranger is going to be in the cheaper trim levels, and a smaller cab would have meant a lower MSRP.
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post #8 of 12 (permalink) Old 08-21-2018, 08:59 AM Thread Starter
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With the rumors of another small body pickup in the pipline from Ford, they must have felt a standard cab wasn't necessary. And although there are plenty of pickup owners who have no need for back seats, rear space is quite limited already.
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post #9 of 12 (permalink) Old 08-22-2018, 09:03 AM
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The upcoming Jeep Scrambler will be available with a regular cab, and there are rumors going around about a Dakota and Ranchero revival. I wonder if we'll also see the Mazda B series truck return to NA.
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post #10 of 12 (permalink) Old 08-22-2018, 04:33 PM
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Unless Mazda partners up with another pick up truck maker, they are best off sitting out.
It no longer makes sense to launch a truck solo especially from a brand that has nothing like it.
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